The “Jewelry Marketing Doctor” Makes A House Call
PHILADELPHIA, PA (PRWEB) April 5, 2006
Dr. David Weiman, a licensed psychologist and expert on marketing and selling handcrafted jewelry known as “The Jewelry Marketing Doctor,” is presenting The 5 Keys to Selling Jewelry seminar at the Jewelry Arts Expo on Friday, April 21 at the Ft. Washington Expo Center in suburban Philadelphia.
Weiman blends marketing research, brain science, the psychology of buying, common sense with a large dose of humor in his two-hour seminar.
“Jewelry makers are among the most creative people I’ve ever met,” Weiman says. “But being a phenomenal jewelry maker doesn’t necessarily prepare a person to sell well. So I teach them how to develop the marketing and selling skills they need to sell their jewelry to the right audience at the right price.”
In addition to teaching about the psychology of buying, Weiman also helps seminar participants recognize and prepare to overcome common obstacles that jewelry makers face.
“Many artisan jewelers have a tendency to under-value their work,” Weiman explains. “As jewelry artists, most of them are sensitive by nature … and that means they are often their own harshest critics. That gets in the way of asking for the right price. It can also make them overly-sensitive to the sting of rejection. We address those kinds of self-defeating thoughts head-on in the seminar, and discuss how to eliminate them.”
Weiman also covers the power of setting goals, the importance of writing a business plan, how to learn more about a prospect’s jewelry preferences, how to set prices and how to learn about competitors. The seminar concludes with an open forum question-and-answer session.
Dr. Weiman has been the marketing director of Lapidary Journal, the world’s oldest gem and jewelry arts magazine, since 1986. He is also the marketing director of Step by Step Beads and Step by Step Wire Jewelry magazines, and he writes the popular column “Jewelry Marketing Q&A.”
The 5 Keys to Selling Jewelry is offered at one session only, from 10 am to noon on Friday, April 21 at the Jewelry Arts Expo at the Ft. Washington Exp Center, Ft. Washington, PA. Registration details are available at http://tinyurl.com/7blqu
ABOUT THE PRESENTER
David Weiman has been the Marketing Director of Lapidary Journal, the world’s oldest gem and jewelry arts magazine, for nearly 20 years. He is also a licensed Pennsylvania psychologist. He has written dozens of articles on the marketing and selling of artisan jewelry. He is also the author of the new eBook, The Jewelry Selling Answer Book: Expert Answers to the Most Popular Questions Jewelry Makers Have About Selling. Website: http://www.marketingjewelry.com.
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